Second Principle of Speech Writing: Analyzing the Audience

In the first lesson, you learned the definitions of speech. Examining the definitions, you will notice that a speech intended for an audience. You, as the speaker, must give importance to the people who will listen to your address.
In order for you to deliver your speech effectively, you must do audience analysis. It is profiling your target audience. Take note of the following:
Demography- this is about the vital information of the audience such as age range, male- female ratio, educational background and/or affiliation, nationality and language spoken, and civil and economic statuses.
Situation- this is the time and venue of the occasion, and the size or number of audience.
Psychology- the information taken are about the audience's values, beliefs, attitudes, preferences, cultural and racial ideologies, and needs.
Knowing your audience can help you to find the best words to express your purpose without hurting them or insult their beliefs and cultures. It will be your guide on adjusting your language use for you to be clearly understood by your listeners.
After learning this principle, it is now your time to analyze your audience. Using the table in the second graphics, supply the need information.

Agon, A. (2020). Oral communication in context quarter 2- module 10: principles of speech writing. Department of Education- National Capital Region: Quezon City
Domingo, M. et al. (2020). Oral communication in context quarter 2 – module 3:principles of effective speech writing and delivery . Department of Education- Region IV-A CALABARZON: Rizal
Sipacio, P. J. & Balgos, A. R. (2016). Oral communication in context for senior high school. C & E Publishing, Inc.: Quezon City

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